New York City based brand with a sharp eye for trending fashion in urban culture.
"OPEN LETTER SERIES" CAPSULE
For many of us, our hometowns hold countless memories. Whether we currently reside, or moved to other cities--we've grown and changed & so have our towns as well.
RUN THE ELITE's "Open Letter Series" collection hopes to provoke thoughts and sentiments around the one place that makes us who we are today!
"new yerrr city" capsule
"YERRR" is a greeting in the New York City area. A call of kinship and how we announce ourselves in any place. Usually, when "YERRR" is said, others say it back louder ! It's embedded in our culture -- urban culture!
"NO YERRR SHALL EVER GO UNANSWERED" - New Yorkians 13:17
"THE BIG APPLE", nickname for New York City, and the greeting "YERRR", founded by New Yorkers, inspired RUN THE ELITE'S "NEW YERRR CITY" graphic and collection.