NYC based brand with a sharp eye for trending fashion in urban culture.
YERRR!
"YERRR" is a greeting in the New York City area. A call of kinship and how we announce ourselves in any place. Usually, when "YERRR" is said, others say it back louder ! It's embedded in our culture, urban culture!
"NO YERRR SHALL EVER GO UNANSWERED" - New Yorkians 13:17
Introducing the "new yerrr city" f/W '20 capsule
"THE BIG APPLE", nickname for New York City, and the greeting "YERRR", founded by New Yorkers, inspired RUN THE ELITE'S "NEW YERRR CITY" graphic and collection.
SPOTLIGHT
@sailrgoon.wav on Instagram.
Built from the ground up. Born and raised in Uptown, New York. SAILR GOON is a self taught DJ, a music enthusiast, creative force & a vibe provider. She plays everything from lively dance tunes, to well known trap/Hip Hop’s classics. With residencies all over New York, SAILR GOON gained major industry experience. Her name began to expand amongst different crowds and scenes. If you're too cool for fun please do not book her #respectfully.
